The Netherlands has been criticised for its slowness in implementing the FCTC`s measures, and progress on tobacco control between 2010 and 2012 has even been briefly postponed. More recently, however, the government has taken a much more positive approach to tobacco control. A year ago, a four-party coalition came to power, consisting of two conservative parties (VVD, CDA) and two progressive parties (D66 and CU). The coalition agreement provided for a commitment of 170 million euros to fight alcohol abuse, smoking and obesity. A National Prevention Agreement (NPA) should be developed in close cooperation with civil society, which should lead to a choice of policies that should be both convincing and sufficiently supported by civil society. This agreement was adopted by the Secretary of State for Health and some 70 social and business organizations. These targets must be achieved by 2040. Secretary of State Paul Blokhuis (VWS) and many partners see the national prevention agreement as a way to achieve healthier Netherlands. The prevention agreement focuses on three issues that are responsible for a large part of the burden of the disease in the Netherlands: smoking, problematic drinking and obesity. Blokhuis and the other parties believe that the objectives and measures set out in this agreement will contribute to the achievement of the agreement`s ambitions. Statistics Netherlands Health Survey/Lifestyle Monitor 2018 was created in collaboration with the National Institute for Public Health and the Environment (RIVM) and the Trimbos Institute.
This survey should see where we stand to achieve those objectives set out in the agreement. The three priorities of the agreement are ambitious: improving public health by 2040: many European countries are moving to their traditional food and food markets. The Dutch have made great strides in many areas. Why not think about innovating in your food traditions? In particular, you might start building a new history of traditional Dutch cuisine based on healthy and nutritious gradients. In addition, you could go further with this innovation with the ability to advertise. We live in the time of technological development, everything is easier with technology. So why not use our own profit intelligently? The National Prevention Agreement in the Netherlands is full of new rules that aim to give a vision of improving public health in the Netherlands over the next three decades. In concrete terms, the agreement brought together more than 70 organizations to define specific rules that would address three key issues: unhealthy alcohol consumption, smoking and obesity.
The package of measures for the prevention of obesity includes: more pipes in public spaces, ban on the sale of sugary soft drinks in schools, “schijf van vijf” campaign, Dutch dietary guidelines, further reduction of sugar content in soft drinks, healthier foods in canteens and restaurants, intensification of the “Young Healthy Weights” programme and support from health organisations to lifestyle. The goal is to reduce the expected increase in obesity from more than 60% in 2040 to a decrease of less than 40%.